About Us

Geppetto’s, a child’s fantasy.

Welcome to our magical world of classic toys. Enjoy our award-winning stores where you will find toys that inspire creative play for the entire family.

Our web-site features only a selection of the many wonderful toys we have in our stores.  If you do not find what you are looking for online, please contact the store closest to you or call us at 858-456-4441 and we will be happy to help you find what you are looking for.  You can also email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .  Have fun browsing Geppetto’s online and we hope to see you at one of our 9 locations in San Diego county soon…


Geppetto’s has been a San Diego Tradition for over 40 years. We are still locally owned and operated by the Miller Family. Our original location was in the Old Town area of San Diego and, thanks to your patronage, we have grown considerably in the last few decades with stores from Carlsbad to Downtown and many neighborhoods in between.

Complimentary gift wrap and more…

We sell great toys, but it’s also our service that we want to be exceptional. We offer complimentary gift wrapping every day.  We are also happy to special order a product for you if we possibly can. Please let us know how we can make your shopping experience more enjoyable.

Toy Experts.

Our Toy Experts are full of great ideas and happy to recommend age appropriate toys that are entertaining, engaging, interactive and lots of fun!

  • Locations
  • Hours
Carlsbad, The Forum
  1935 Calle Barcelona

Flower Hill - Del Mar
  2670 Via de la Valle
(Near Whole Foods)

4S Commons Town Ctr
  10436 Craftsman Way

Del Mar Highlands
  3435 Del Mar Heights

La Jolla
  7850 Girard Ave
  4545 La Jolla Village Dr
(Located near Macy's)

Fashion Valley
  7007 Friars Road
(On the 2nd floor near Bloomingdales)

Old Town 
  2754 Calhoun St.
  619 293-7520
(In the Fiesta De Reyes Plaza)
  789 West Harbor Drive
  619 615-0005



Carlsbad, The Forum
   M-Sa 9-9
   Sun 9-6
Del Mar - Flower Hill
M-Sa 9-7
   Sun 10-6

4S Commons Town Ctr
M-Sa 9-8
   Sun 9-6

Del Mar Highlands
M-Sa 9-9
   Sun 9-6

La Jolla
M-Sat 9-7
   Sun 10-6

Fashion Valley
M-Sa 10-9
   Sun 11-7

Old Town
   Sun-Thur 10-9
   Fri, Sa 10-9