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Looking for toys that help your children learn and grow while having fun? Our “FUNdamentals” categories can help you find just the right toy! Look for the FUNdamentals icons in the detailed description page of each toy. Position your mouse pointer over any icon to read the development attribute. Toys are assigned FUNdamentals ratings based upon these development categories:

independence.gifIndependent Play
Children playing independently learn self confidence and figure out solutions for themselves. Toys in this category may encourage role playing and creative story development. Kids can think problems through at their own pace.

cooperation.gifCooperative Play
By playing with other children, kids learn to share... they quickly pick up role playing and teamwork. A good cooperative play toy encourages children to interact and create a fun environment that is a joy for all. Cooperative toys can teach kids to express their feelings in a positive manner.

motor_skills.gifDevelops Motor Skills
Toys in the motor skills FUNdamental category are good for teaching children control in muscle development. Kids learn hand-to-eye coordination. Young children use motor skills to pickup all kinds of sensory skills... textures, weight, shape, size relationships, motion. As children grow, toys will also assist in developing fine motor skills such as manipulating small parts, using “tools” and construction principles.

visual.gifVisual Learning
Visual toys and games help kids with many types of visual relationships. Toddlers begin to learn colors and color associations. Image associations are developed (a drawing of a kitty represents a live kitten, but is not an actual kitten, rather a visual short-hand for the kitten). Visual toys and shape recognition are the building blocks of reading.

creative.gifCreative Play
Through creative play children develop the cognitive, social, physical, and emotional skills they will need to thrive. Playing with puppets, dolls, and animals that have been personified allows children to work through all kinds of social issues creatively. Forts, tents, and carefully hung sheets can create space for the creation of magical worlds. Costumes allow children to see the world through someone else’s eyes.

language_development.gifLanguage Development
Family board games encourage group conversation which aids in the development of complex language skills. Elementary school teachers will tell you - even sixth graders love to be read to, literature uses vocabulary that even the most well educated households don’t work into daily life, so grab a chapter book to share with the family. Puppets and costuming allow opportunities for script writing and acting.

logic.gifLogical Thought
Logical thinking is the process in which we use reasoning consistently to come to a conclusion. Children learn logical thought through a variety of different play oriented activities. From peek-a-boo, and fill and spill toys to sorting, sequencing, and putting together puzzles, children figure things out. You can see the gears turning when they sit down with a construction toy whether they follow directions or create something new. Many brain teaser toys encourage logical thought.

musical.gifLearning through Music
Music encompasses all areas of child development: physical, intellectual, social and emotional. Children who study music score higher on standardized tests. Toy instruments encourage children to discover music through play. Shakers, drums, cymbals and other percussion toys help develop rhythm while piano’s, guitars, xylophones, etc. encourage the use of melody.


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Curbside Local Pickup
available at all stores!
Click for details

Carlsbad, The Forum

1935 Calle Barcelona

Flower Hill - Del Mar

2670 Via de la Valle
(Near Whole Foods)

Del Mar Highlands

12843 El Camino Real Suite 106
(New Location! Near Jimbo's)

La Jolla

7850 Girard Ave

Westfield UTC

4545 La Jolla Village Dr
(Located near Macy's)

Fashion Valley

7007 Friars Road
(On the 2nd floor near Bloomingdales)

Old Town

2754 Calhoun St.
619 293-7520
(In the Fiesta De Reyes Plaza)

Seaport Village

835 West Harbor Drive
Suite C4-CA


1146 Orange Avenue
619 522-0918



Curbside Pickup
available at ALL stores!
Click for details


Carlsbad, The Forum

Friday-Saturday 9-8
Sunday 10-6
Thanksgiving: Closed
Nov 26th: 8-10
Nov 27th: 8-10
Nov 28-29th: 10-9


Flower Hill-Del Mar

Monday-Sunday 10-6
Thanksgiving: Closed


Del Mar Highlands

Monday-Thursday 10-9
Friday-Saturday 9-9
Sunday 9-7
Thanksgiving: Closed


La Jolla

Monday-Friday 10-7
Saturday 9-7
Sunday 10-6
Thanksgiving: Closed


Westfield UTC

Monday-Saturday 10-8
Sunday 11-7
Thanksgiving: Closed
Nov 26th: 8-10
Nov 27th: 10-9


Fashion Valley

Monday-Saturday 11-8
Sunday 11-7
Thanksgiving: Closed
Nov 26th: 8-9
Nov 27th: 9-9
Nov 29-Dec 1st: 10-9


Old Town

Monday-Friday 11-9
Saturday-Sunday 10-9
Thanksgiving: Closed




Monday-Sunday 11-7
Thanksgiving: Closed



Monday-Saturday 9-7
Sunday 10-6
Thanksgiving: Closed